Hi, I’m Luis Venturi — a Product Designer from Peru with 8+ years of experience turning ideas into digital products.
I work at the crossroads of design, code, and strategy. I've led projects for big companies and startups, and now I’m building PichanGo, a platform to connect amateur soccer players, and Countify, an AI-powered tool that helps people track their expenses through scanned receipts.
Design Philosophy
I believe that great design is a system — one that solves real problems, drives innovation, and builds trust. My approach is rooted in empathy, aiming to create experiences that are not only functional but also meaningful.
Design Process
My design approach is human-centric. I focus on developing functional processes to enhance products and services. This involves streamlining complex processes through various stages.
discovery
At this stage we focus on discovering and understanding the needs of the people we are designing for, which are usually divided between the business and the user.
We employ a range of tools and methodologies to gain an in-depth understanding of their needs, expectations and pains.
DESIGN
In this stage we focus on materialising what we discovered in the previous episode, we do this through different methodologies, tools that allow us to solidify our findings.
Here we will be able to see different deliverables such as ux architecture, wireframes, ui design and we will have the opportunity to test this with users.
DELIVERY
In this stage we focus on preparing everything we have designed up to that moment for the development team, what you might know as hand-off.
This stage is very important, because it depends on this that our design will be well captured at the time of passing it to code. Then, having done the hand-off, we do a constant follow-up.
IMPROVE
At this stage we focus on discovering and understanding the needs of the people we are designing for, which are usually divided between the business and the user.
We employ a range of tools and methodologies to gain an in-depth understanding of their needs, expectations and pains.
